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The ranch is back.
More than half of all home buyers
nationwide bought a single-story residence last year, according to Los
Angeles-based KB Home. Most of these homes were sold in markets in the
South, including Texas and Florida.
"The ranch sort of disappeared for a time,"
but the style is "pretty routinely being introduced in bigger
subdivisions," says consultant Steve Hovany, president of Strategy
Planning Associates in Schaumburg, Ill. The reason is that "on average,
the buyer is getting older.”
Buyers over 55 account for more than
one-fifth of new home sales and about 18 percent of the total
home-buying market, the National Association of Home Builders 50-Plus
Council reports.
Leigh Nevers, vice-president of marketing
for the Chicago region of Lennar Corp., says the No. 1 feature sought
by boomers is a bedroom on the first floor.
Source: Chicago Tribune, Sharon Stangenes (01/26/07)
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